舉牌是一種支持的態度，是一種相信希望的精神，每隻可愛的小人都代表著支持你的人，鼓舞著你。舉牌世界沒有人是孤獨的，有時你需要獨自面對眼前的難關，舉牌小人會陪伴與鼓勵你，用舉牌挺你走向希望。我們相信有許多美好的事都等著我們高舉著，並將這樣的精神與鼓勵不斷地蔓延下去。

UPUP (Holding Placards) is a manifestation of supportive attitude and the perseverance in hope. Every adorable UPUP character represents the people who support and enkindle you. In the world of UPUP, nobody is left behind or forsaken. At times when you need to confront challenges alone; UPUP characters will accompany you to walk through daunting trials and stride toward a brighter future. UPUP believes that many wonderful things await us to “uplift” their magnificence. Thus, the spirit of perpetual hope and infectious encouragement can positively impact the world.

翰你設計創立於 2009 年倫敦，由插畫家李翰帶領的設計團隊，創作領域涵蓋插畫、平面設計、乃至於商品，同時也舉辦各種有趣的活動與Project，目前重心在角色創作與授權，作品的最大目的就是分享快樂帶給更多人，幽默與豐富的故事是作品中兩個最重要的元素。

In Haniboi's world, fun, color in life and quirkiness reign supreme! His bold lines, bright colors and clever creations illustrate a life philosophy of fun and optimism. From his commercial work to his creative projects, Haniboi has created an instantly recognizable and simple style that gives us a chance to take a break from the seriousness of modern life.

A graduate of Saint Martins in London, England, Haniboi's career has been recognized in 17 countries around the world with exhibitions of his work and sales of his creations. His illustrations have sought and used by clients such as Nokia, Nike, Adidas, Puma, MTV, Wired and Vogue magazine.